The Universal Building Identification Number (UBIN) gives every building a unique, verifiable digital identity—much like a VIN for vehicles or a CUSIP for investments. By anchoring data to UBIN, Backpack creates a single source of truth that brings trust, transparency, and efficiency to how building information is shared and managed. It also unlocks new ways to generate value from data across the built environment.
Backpack’s Supplier Marketplace connects global suppliers and building owners in a data-driven ecosystem. Suppliers are rewarded for enrolling buildings and gain valuable insights, while owners receive exclusive rebates on products and services. Together, they create a smarter, more collaborative marketplace that benefits the entire industry.
UBIN™ is the foundation of our mission, providing every building with a verifiable digital identity that unlocks hidden value.
Backpack has assembled a leadership team with proven experience scaling global organizations at the intersection of real estate, infrastructure, technology, and the capital markets.
Meet the team
Leadership
David Kasierman
Founder & Executive Chairman
David Kasierman
Founder & Executive Chairman
David Kaiserman is Executive Chairman and Founder of Backpack Networks. An entrepreneur and innovator at the intersection of real estate and technology, David founded Backpack to create UBIN—the Universal Building Identification Number—and bring a digital identity to the U.S. built environment. UBIN unlocks previously inaccessible building data and powers tools that automate compliance, improve data fidelity, and deliver value to owners and operators.
Before founding Backpack, David spent nearly two decades in senior executive roles at Lennar Corporation, one of the nation’s largest homebuilders. As President of Lennar Ventures, he led strategic investments and industry-shaping innovations, including the launch of SunStreet (later acquired by Sunnova), the world’s first Wi-Fi Certified Homes, Amazon Home Services and Retail Experience Centers, and multiple home-automation partnerships. He also oversaw key corporate functions such as Government Affairs, Supply Chain, R&D, and Special Situations, and played a founding role in the Leading Builders of America during the 2007 financial crisis. David has served on the Board of the Solar Energy Industries Association (SEIA) and as Chairman of the RESNET Housing Industry Advisory Council, and his work has been featured in CNBC, Bloomberg, The Wall Street Journal, and The New York Times. He holds a BS from the University of California, Santa Barbara.
Gary Michel
Chief Executive Officer & Director
Gary Michel
Chief Executive Officer & Director
Gary Michel is Chief Executive Officer of Backpack Networks and a member of its Board of Directors. With more than three decades of leadership experience in the building systems, smart infrastructure, and technology-enabled services industries, Gary has a proven track record of scaling global organizations and driving customer-focused innovation. He previously served in senior leadership roles at Honeywell, Ingersoll Rand, Trane, and JELD-WEN, where he led large-scale transformations, expanded market presence, and delivered sustainable growth. As CEO of Backpack Networks, Gary brings deep expertise in building intelligence and operational excellence to accelerate the company’s mission of giving buildings identity and unlocking the value of their data.
Jason Rutherford
President & Chief Revenue Officer
Jason Rutherford
President & Chief Revenue Officer
Jason Rutherford is Chief Commercial Officer of Backpack Networks. He leads the company’s commercial strategy as it accelerates growth, overseeing revenue generation, product strategy, market positioning, and the continued expansion and adoption of UBIN across global markets.
Jason brings more than 30 years of leadership experience in the technology and communications sectors. Most recently, he served as Senior Vice President and General Manager of Oracle Communications, where he led the global telecommunications industry business unit and oversaw worldwide sales, strategic planning, product development, and customer support across Oracle’s communications portfolio. Prior to Oracle, he served as Executive Vice President and Chief Revenue Officer at KORE Wireless, driving customer acquisition and revenue growth across the company’s IoT connectivity platforms and technology solutions.
Earlier in his career, Jason held senior leadership roles as Group Vice President of Global Sales for Oracle Communications, and held key sales, alliances, and consulting positions at Convergys and Accenture. He holds an MBA from Wake Forest University and a bachelor’s degree in business from Virginia Tech.
Mark Trutna
Chief Operating Officer
Mark Trutna
Chief Operating Officer
Mark Trutna is Chief Operating Officer of Backpack Networks. A technology and operations leader with over 35 years of experience in high-tech manufacturing and semiconductors, Mark has led large-scale initiatives spanning strategic operations, M&A, and global supply chain management. Before joining Backpack, he served as President of Flextronics, one of the world’s leading contract manufacturers, where he oversaw a $250 million capital program and advanced automation and production systems across global operations. Mark holds a BS in Electrical Engineering from the University of Minnesota.
Christian Falk
EVP, Strategy & Corporate Development
Christian Falk
EVP, Strategy & Corporate Development
Christian Falk is an experienced investor and corporate strategist with over 25 years in venture capital, corporate development, and investment banking. Before joining Backpack, he served as Vice President of Investments at LEN X, the strategy, innovation, and investment division of Lennar Corporation (NYSE: LEN). Earlier in his career, he was Managing Director at New Century Capital Partners and Director in the Technology Investment Banking Group at RBC Capital Markets, where he led the Semiconductor Technologies practice. Christian earned his BBA in Finance from Southern Methodist University
Waynewright Malcolm
EVP & Chief Financial Officer
Waynewright Malcolm
EVP & Chief Financial Officer
Waynewright Malcolm is a finance and operations leader with a diverse background spanning corporate finance, regulatory affairs, and education. He joined Backpack Networks in 2022 after a distinguished tenure as a Certified Math Teacher with the Broward County School Board, where he had served since 2006. Before his work in education, Waynewright held executive roles, including Vice President and Treasurer at Lennar Corporation, Manager of Regulatory Affairs at Frontier Communications, and Senior Auditor at PricewaterhouseCoopers.
He earned his BS in Accounting and Information Systems from the University of the West Indies and his MBA from NYU Stern School of Business.
David McCain, Esq.
EVP, Secretary & General Counsel
David McCain, Esq.
EVP, Secretary & General Counsel
David McCain is a seasoned attorney and business leader. David brings deep experience across real estate, finance, and strategic advisory services. Before joining Backpack, he held senior executive roles at Lennar Corporation (NYSE: LEN), including President and Chief Executive Officer of Lennar Financial Services, where he oversaw revenues exceeding $600 million, and Vice President, General Counsel, and Secretary of Lennar Corporation. Earlier in his career, he served as Vice President, General Counsel, and Secretary of John Alden Asset Management Company (NYSE: JA).
David is also the founding partner of The McCain Law Firm, PPLC, providing general counsel and transactional advisory services, and co-founding partner of MPKA, LLC, a consultancy serving the homebuilding and investment sectors. He currently serves as Chairman of the Board for YourHome1Source.com (Your Home Digital) and sits on the Board of Directors for Rodblu Investment Fund 1, LLC.
He holds a BS from Brown University and a JD from the University of Miami School of Law.
Board of Directors
David Kasierman
Founder & Executive Chairman
David Kasierman
Founder & Executive Chairman
David Kaiserman is Executive Chairman and Founder of Backpack Networks. An entrepreneur and innovator at the intersection of real estate and technology, David founded Backpack to create UBIN—the Universal Building Identification Number—and bring a digital identity to the U.S. built environment. UBIN unlocks previously inaccessible building data and powers tools that automate compliance, improve data fidelity, and deliver value to owners and operators.
Before founding Backpack, David spent nearly two decades in senior executive roles at Lennar Corporation, one of the nation’s largest homebuilders. As President of Lennar Ventures, he led strategic investments and industry-shaping innovations, including the launch of SunStreet (later acquired by Sunnova), the world’s first Wi-Fi Certified Homes, Amazon Home Services and Retail Experience Centers, and multiple home-automation partnerships. He also oversaw key corporate functions such as Government Affairs, Supply Chain, R&D, and Special Situations, and played a founding role in the Leading Builders of America during the 2007 financial crisis. David has served on the Board of the Solar Energy Industries Association (SEIA) and as Chairman of the RESNET Housing Industry Advisory Council, and his work has been featured in CNBC, Bloomberg, The Wall Street Journal, and The New York Times. He holds a BS from the University of California, Santa Barbara.
Rob Deutschman
Former Vice-Chairman, Enron Creditors Recovery; Chairman, Digital Turbine
Rob Deutschman
Former Vice-Chairman, Enron Creditors Recovery; Chairman, Digital Turbine
Rob Deutchsman is Vice Chairman of Backpack Networks and a member of its Board of Directors. Rob brings decades of experience as a business leader, investor, and advisor, with a track record of guiding companies through growth, governance, and capital strategy. He has served in senior leadership and board roles across multiple industries, including financial services, technology, and real estate, where he has helped organizations scale while strengthening their long-term strategic foundations. Rob provides oversight and counsel on governance, capital formation, and strategic partnerships. His expertise and perspective are instrumental in supporting the company’s mission to give buildings identity, unlock the value of building data, and drive transformational change across the built environment.
Rich DeZego
Former Worldwide Head of Real Estate, HSBC
Rich DeZego
Former Worldwide Head of Real Estate, HSBC
Richard DeZego serves on Backpack Networks’ Board of Directors and is a Senior Partner at Gold Krown Investments. He brings decades of experience in real estate and finance, having most recently served as Global Head of Real Estate for HSBC, where he oversaw more than $150 billion in commercial real estate worldwide. Prior to that, he was Head of Real Estate for North America at HSBC, following his tenure as Head of Real Estate under Edmond Safra at Republic National Bank of New York. Richard began his career in mortgage banking after being honorably discharged from the United States Air Force.
Richard has held numerous leadership and board positions, including Board Member of the Columbus Citizens Foundation, Community Preservation Corporation, and leadership roles with the New York City Mortgage Bankers Association and the New York Real Estate Board Finance Committee. He was also recognized with the President’s Spirit of Service Award from St. John’s University.
He earned two Certificates in Mortgage Finance from New York University, a BS in Finance and Management from Fairfield University, and a Doctorate in Commercial Science from St. John’s University.
Richard Leeds
Executive Chairman, Global Industrial
Richard Leeds
Executive Chairman, Global Industrial
Richard Leeds serves on Backpack Networks’ Board of Directors and is Chairman of the Board for Global Industrial, a leading international multichannel merchant offering over one million products across 21 industrial and commercial categories. Richard has been with Global Industrial for more than 35 years, serving as Chairman and CEO from 1995 to 2016 and as President of the Company’s Industrial Products group until 2011. He guided the company from its IPO to becoming a Fortune 1000 industry leader, overseeing significant growth and expansion across North America and Europe.
Richard is actively involved in philanthropy, supporting organizations such as the American Cancer Society and the Special Olympics, and serves on the board of North Shore/LIJ Hospital.
He earned his BS in Finance from NYU’s Stern School of Business.
Gary Michel
Chief Executive Officer & Director
Gary Michel
Chief Executive Officer & Director
Gary Michel is Chief Executive Officer of Backpack Networks and a member of its Board of Directors. With more than three decades of leadership experience in the building systems, smart infrastructure, and technology-enabled services industries, Gary has a proven track record of scaling global organizations and driving customer-focused innovation. He previously served in senior leadership roles at Honeywell, Ingersoll Rand, Trane, and JELD-WEN, where he led large-scale transformations, expanded market presence, and delivered sustainable growth. As CEO of Backpack Networks, Gary brings deep expertise in building intelligence and operational excellence to accelerate the company’s mission of giving buildings identity and unlocking the
value of their data.
Armando Olivera
Former CEO, Florida Power & Light; Board Member Fluor, Con Ed & Lennar
Armando Olivera
Former CEO, Florida Power & Light; Board Member Fluor, Con Ed & Lennar
erves on Backpack Networks’ Board of Directors. He is the former President and CEO of Florida Power & Light, one of the largest investor-owned electric utilities in the United States. From 2003 to 2012, he led substantial growth in assets, revenue, and profitability while delivering industry-leading reliability, low customer costs, and major investments in cleaner generation, including nuclear expansion, high-efficiency natural-gas capacity, and multiple solar projects.
Following his tenure at FPL, Armando has served as Senior Advisor and General Partner at Britton Hill Partners and Ridge-Lane Limited Partners. He has held board roles at AGL Resources and Nicor Corporation and currently serves on the boards of Con Edison, Fluor Corporation, and Lennar. He has been recognized with numerous industry awards and has contributed to organizations including Miami Dade College, Enterprise Florida, the Florida Council of 100, and the Florida Electric Coordination Council.
Armando holds a BS in Electrical Engineering from Cornell University and an MBA from the University of Miami.
Barry Porter
Co-Founder, Global Crossing
Barry Porter
Co-Founder, Global Crossing
Barry Porter serves on Backpack Networks’ Board of Directors and is Chairman of BBC Investors, a family office investment firm with a diversified portfolio across industries and asset classes. Barry previously co-founded and served as Managing General Partner of Clarity Partners, a private equity fund focused on media and telecommunications, and was a founder of Global Crossing, a global telecommunications company. Earlier, he served as Senior Managing Director at Bear Stearns, where he led the firm’s media and gaming practices.
Barry has held numerous board roles, including serving as Lead Independent Director of Hudson Pacific Properties (NYSE: HPP) until 2022. He currently serves on the boards of several private companies, including SupplyPike, Surecount Surgical, and Touchcode Technologies.
A committed philanthropist, Barry is Co-Chair of the Center for High Impact Philanthropy at the University of Pennsylvania and serves on the boards of Penn’s School of Social Policy & Practice and the Pacific Council on International Policy. He is also active in YPO, having served as Chapter Chairman of YPO Bel Air and YPO Gold Los Angeles.
Barry holds a BS in Finance and Political Science from the Wharton School of the University of Pennsylvania and a JD-MBA from the University of California, Berkeley.
Board of Advisors
Emily Frager
Chief Client Officer, FleishmanHillard
Mitch Kider
Chairman and Managing Partner, Weiner Brodsky Kider
Jay Leek
Managing Partner, SYN Ventures & Former CISO, Blackstone
John McGrail
Former Counselor to Under Secretary for Domestic Finance, U.S. Department of the Treasury
John McGrail
Former Counselor to Under Secretary for Domestic Finance, U.S. Department of the Treasury
Ambassador Ed McMullen
Former US Ambassador to Switzerland & Liechtenstein
Gautam Mukunda
Former Professor, Harvard Business School
“We believe that data serves as the backbone to driving change in the built environment, unlocking new value for owners, creating opportunities for suppliers, and helping advance innovation"
“The world’s buildings generate extraordinary amounts of data every day, but most of it is locked away, decentralized, and unused. We are changing that by giving buildings identity and bringing light to data that enhances value for owners, operators, suppliers, government, and the capital markets. It’s a true paradigm shift"
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